Digital Strategy

CREATIVE DIRECTION

Created and curated content to help the brand reach 1.4 million IG followers and 100k FB followers

Developed the brand’s YouTube page from 1K subscribers/ 10,000 views to 160K subscribers/ 19million views

Created and supervised $2k – $100k budgets, proposals and schedules
Successfully executed, multiple simultaneous digital campaigns and activations for brands such as L’Oreal, Proctor & Gamble and Dark n Lovely.

Designed and maintained brand’s two websites, creative guide and all internal/external brand collateral for social, print, organic and paid media.

 

SOCIAL MEDIA STRATEGY + VOICE OF BRAND